About Viraj Parekh

Following his mother’s inspiring vision of service and meaningful impact, Viraj Parekh founded Viri Foods to create experiences that nourish both body and soul. Since starting his entrepreneurial journey at 16, he has spent over a decade building ventures that combine creativity, sustainability, and accessibility. Under his leadership, Viri Foods has evolved into a dynamic ecosystem of brands, including Desi Dabba Company, Mumbai Munch, Vikafe, and Viri Events & Entertainment, each reflecting his commitment to quality, innovation, and community engagement. Viraj believes that healthy, wholesome food can bring people together, honour their legacy, and create a purposeful life. Through Viri Foods, he continues to transform meals into meaningful experiences while driving a movement toward mindful, flavorful, and socially conscious choices.